Some Tips on How to Make an Effective Explainer Video in Sydney


Do you want to expand your business or want more people to understand your brand? One of the best ways to do that in today’s digital age is to make an explainer video. What is it you might ask? Well, an explainer video is a short video clip which has animations, pictures maybe actors, sound effects and voice overs, all which aid in explaining what your business is about. An explainer video production company must be hired to make an effective and impressive video as it will be representing your brand. It is safe to say that people will be judging your brand based on the sole video.

Here are some tips that you can discuss with a professional company to have them make an original, realistic explainer video.

Gone are the days when people used to tell about the benefits of the product or service they were advertising while playing golf or doing their “daily life activities”. Nowadays it is all about being relatable and approachable to the masses. For that to happen, the camera should not be treated as a second person but rather like a friend. Mind you, you can act as many interactive visual and effects as you like but to make the video more personalized, it is better that you do the explaining yourself. Start off by sitting on your desk and casually talking to the camera. Try being engaging with your body language, and as interactive as possible. If this is your first time in front of the camera it is understandable for you to be shy. One thing to calm your nerves is to imagine the person you are most comfortable with in front of the camera. Imagine you are talking to them and let your words flow freely. You do not have to wing it completely so you must practice what you will be saying beforehand.

The next step is to add visuals and animation. Your entire business may or may not be able to be explained through your words and hand gestures only and this is where animation steps in. interactive animations are great to show statistics, processes which cannot be demonstrated otherwise and many other things. It essentially opens a whole realm of possibilities which cannot be done in real life.

To make an explainer video in Sydney the location you choose is very important too. While your home may not be a bad backdrop, it needs to be clean and clutter free. This is one of the most important principles to remember whenever choosing a backdrop for any project i.e. it must not be distracted otherwise the audience does not pay attention to what you are saying.

By keeping these ideas in mind and by hiring a competent and professional company you can rest assured that the video produced will be of great quality. Just make sure to hire one of the best companies as an explainer video is a one-time investment and can be used indefinitely over the years in workshops, advertisements or simply to put on the webpage of your company. The investment is well worth it as the best way to reach your audience and increase your brand’s retention is through video.

Explainer Video Helps You Get More Clients for Your Business


What is An Explainer video?

Explainer video is an animated motion visual packages develop for promotion of a business. This video has descriptions of what the business is and what it offers in a short but attractive copy that is beautifully and relevantly designed.

Explainer Videos and Businesses:

Businesses cannot possibly survive without promotion. A business needs to get its message to its potential audience so that they react in a favorable way to get the business going. If businesses don’t do so, there would appear no one to do business with. There are many ways a business can promote itself. Activities of public relations, publicity, marketing and advertising are conducted to attract the consumers to the business and its services or products.

Explainer video production is also a promotional tactic. It does not necessarily work as an advertisement rather it is most commonly used for B2B communications which means if a business needs to explain what it does to another business; it takes help of an explainer video to do that. For example if an advertising agency needs to show its clients what it can do to and how it does it to help the companies to promote their services, they use an explainer videos to present their services to the businesses.

Making of Explainer Video:

Such videos serve the promotional purposes of business but are not made by these businesses. An experienced and reputable video production house or company is needed for the job. It might seem nothing to the viewers but it has a whole technical procedure behind it to make it.

It is quite difficult a job to pack a whole business in a little visual package. One needs to make a plan before starting to make it to what to put and what to leave out. This strategic plan tells how to shrink the many services of a business in effective and influential way.

After planning the next thing is writing a copy. A copy needs to be short, catchy and comprehensive to tell all but say it without losing the touch of uniqueness and freshness. Experienced writers are hired by the explainer video production companies to work on the projects for businesses.

After the step of copy-writing the stage of animation and graphic designing comes. An explainer video production company makes it sure that the animator and the graphic designers who are working for them are the best in the field. These animators work according to the brief given by the clients and develop animated videos and visuals that are relevant and attractive.

Why is It So Effective?

The detail about a business can be dry and boring. To make it effective enough so that the eyeballs stick to the services long, the style of presenting those services should be interesting or attractive enough. An animated way to present the services is the best idea to get the desirable response by the clients or customers. This is why explainer video proves to be so effective. It doesn’t have unnecessary distraction such as in the advertisements but it has colorful visuals and effective copy to hold the viewers.

If you are looking for someone to make an explainer video in Sydney, you can find many good and creative production video companies who offer this service and develop a visual explainer package that can explain what your business does in the best way.