Do you want to expand your business or want more people to understand your brand? One of the best ways to do that in today’s digital age is to make an explainer video. What is it you might ask? Well, an explainer video is a short video clip which has animations, pictures maybe actors, sound effects and voice overs, all which aid in explaining what your business is about. An explainer video production company must be hired to make an effective and impressive video as it will be representing your brand. It is safe to say that people will be judging your brand based on the sole video.
Here are some tips that you can discuss with a professional company to have them make an original, realistic explainer video.
Gone are the days when people used to tell about the benefits of the product or service they were advertising while playing golf or doing their “daily life activities”. Nowadays it is all about being relatable and approachable to the masses. For that to happen, the camera should not be treated as a second person but rather like a friend. Mind you, you can act as many interactive visual and effects as you like but to make the video more personalized, it is better that you do the explaining yourself. Start off by sitting on your desk and casually talking to the camera. Try being engaging with your body language, and as interactive as possible. If this is your first time in front of the camera it is understandable for you to be shy. One thing to calm your nerves is to imagine the person you are most comfortable with in front of the camera. Imagine you are talking to them and let your words flow freely. You do not have to wing it completely so you must practice what you will be saying beforehand.
The next step is to add visuals and animation. Your entire business may or may not be able to be explained through your words and hand gestures only and this is where animation steps in. interactive animations are great to show statistics, processes which cannot be demonstrated otherwise and many other things. It essentially opens a whole realm of possibilities which cannot be done in real life.
To make an explainer video in Sydney the location you choose is very important too. While your home may not be a bad backdrop, it needs to be clean and clutter free. This is one of the most important principles to remember whenever choosing a backdrop for any project i.e. it must not be distracted otherwise the audience does not pay attention to what you are saying.
By keeping these ideas in mind and by hiring a competent and professional company you can rest assured that the video produced will be of great quality. Just make sure to hire one of the best companies as an explainer video is a one-time investment and can be used indefinitely over the years in workshops, advertisements or simply to put on the webpage of your company. The investment is well worth it as the best way to reach your audience and increase your brand’s retention is through video.